SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices across Europe and in Mauritius. Our purpose is to bring people solutions to life, enabling organisations of all sizes to turn Human Resources into a source of value for both the business and its people.

Our people solutions cover the entire employee journey – from getting people paid to attracting, rewarding and developing talent.

About the role:

We are looking for a Brand Operations Manager to join our Central Brand & Marketing team. You will report into Brand lead within the central Brand & Marketing team.

This role is critical in scaling how our brand comes to life across markets ensuring that strategy, creativity, technology, and governance work seamlessly together.

You will act as the operational owner of the SD Worx brand system, enabling consistent brand execution across channels, markets, products, and customer touchpoints. By combining structured processes, strong governance, modern brand tooling, and AI-driven capabilities, you will help teams create, access, adapt, and activate brand assets at scale without compromising quality or brand integrity.

Working closely with central and local teams, you will translate business needs into scalable frameworks, improve brand adoption, and embed a culture of continuous improvement.

Key Responsibilities

Brand Governance & Architecture

Act as a custodian of the SD Worx brand architecture, naming conventions, and governance framework.

Maintain and evolve the brand architecture framework

Review and govern requests for new solutions and branded assets

Conduct regular brand audits across markets, channels, and touchpoints

Establish and manage brand approval, exception, and escalation processes

Drive consistency and compliance with brand guidelines while balancing local flexibility and business needs

Monitor brand health and identify opportunities to strengthen brand adoption and consistency

Brand Tooling & Digital Asset Management

Own and evolve the SD Worx Brand Hub (Frontify) and brand tooling ecosystem.

Act as the Frontify expert and primary point of contact for stakeholders

Manage asset lifecycle, taxonomy, metadata, permissions, and discoverability

Ensure assets are easily accessible, searchable, and reusable across markets

Continuously improve the structure, governance, and scalability of the asset ecosystem

Monitor platform usage and adoption to drive continuous optimization

AI Enablement & Automation

Drive the responsible adoption of AI within defined brand guardrails.

Identify opportunities to leverage AI across content creation, design adaptation, image generation, video editing, and localization

Develop scalable AI-enabled workflows that improve efficiency and consistency

Ensure AI-generated outputs in collaboration with internal AI lead or external providers, comply with brand standards and governance principles

Stay informed on emerging technologies and translate innovations into practical business applications

Creative Enablement & Asset Scaling

Enable teams to create high-quality, on-brand assets faster and more efficiently.

Partner with Internal design studio to develop templates, modular asset systems, and reusable building blocks

Create scalable frameworks that support localization and adaptation across markets

Drive automation opportunities that reduce manual effort and increase consistency

Manage the roadmap for asset creation, optimization, and template development

Balance speed, efficiency, and creative excellence

Enablement & Adoption

Drive adoption of brand frameworks, tools, and ways of working.

Deliver training programs, onboarding sessions, and enablement materials

Build a network of brand champions across markets and functions

Educate teams on brand governance, architecture principles, and responsible AI usage

Communicate new capabilities (releases), updates, and best practices proactively

Act as a trusted advisor to local marketing teams and stakeholders

Measurement & Continuous Improvement

Establish a data-driven approach to brand operations.

Monitor brand adoption, compliance, asset usage, and platform performance

Track operational efficiency, asset reuse, and AI impact

Develop governance and enablement KPIs

Establish feedback loops and measurement frameworks to validate effectiveness

Translate insights into actionable improvements and roadmap priorities

Profile

Proven experience in Brand Operations, Marketing Operations, Brand Management, or Digital Asset Management

Strong experience with brand tooling platforms such as Frontify or similar DAM systems

Understanding of brand governance, brand architecture, and scalable operating models

Experience with or strong interest in AI applications within marketing and brand management

Ability to translate business needs into scalable systems, processes, and frameworks

Strong project management and organizational skills

Analytical mindset with experience using data to drive decisions and improvements

Strong stakeholder management and communication skills

Ability to navigate across strategy, creativity, technology, and operations

Detail-oriented with a strong focus on quality, consistency, and governance

Comfortable driving change in a complex, international environment

Thinks in systems, automation, scalability, and reuse, not one-off solutions

Success Looks Like

A brand that is consistently applied across all markets and touchpoints

Clear governance and decision-making around brand architecture and naming

High adoption of brand tools, templates, and frameworks

Faster asset creation and localization through automation and reusable systems

Responsible and impactful use of AI across brand activities

Increased operational efficiency without compromising brand quality

Strong collaboration between Brand, Creative, GTM Excellence, Product Marketing, and local marketing teams

Salary range information will be shared with candidates during the initial interaction with the Talent Acquisition team, either by phone or email.

Why Join SD Worx?

Flexible working: Flexible working hours and remote/hybrid working options – working arrangements are open for discussion

Learning & development: Access to professional training and an individual development plan

Career growth: Whether you want to deepen your expertise or broaden your career, there is room to grow within SD Worx

Collaborative culture: From many locations, we work as one – moving from better to best together

From many places, we work as one, moving from better to best together.

SD Worx values diversity and inclusion in the workplace. We welcome applications from all qualified candidates regardless of origin, nationality, gender, gender identity, sexual orientation, age, disability, religion, ethnic or social background, or stage of life.

All hiring decisions are made based on skills, experience and role‑related qualifications.

Brand Operations Manager

At SD Worx, we are looking for energetic people to join our team. With us, you get the chance to showcase your talents and grow like never before! Ready, set, apply!